Marketing agencies work to get their clients’ products and services in front of a wider audience, but they don’t always spend enough time on their own social media pages.

A strong presence on LinkedIn can help you reach more prospective clients, and establish your agency an industry authority. Posting content often is an important part of building this strong presence!

In this guide, we’ll explore the reasons why marketing agencies should aim to post at least once per day on their LinkedIn page, and the benefits that this can bring in terms of increased visibility, thought leadership, and good branding.

Increased visibility

First and foremost, posting regularly on LinkedIn can help to increase the visibility of your agency’s profile and content.

The more content you post, the more opportunities you have to reach new people and engage with your existing audience.

This is particularly true on LinkedIn, where the algorithm favors accounts that are active and engaged.

By posting at least once per day, you can ensure that your agency’s profile and content are always at the top of the news feed for your followers and potential clients.

Industry authority

In addition to increasing visibility, posting regularly on LinkedIn can also help to establish your agency as a thought leader in your industry.

By sharing valuable insights, industry news, and expert opinions, you can demonstrate your agency’s expertise and credibility. This can be a powerful way to attract new clients and build trust with existing ones.

By positioning your agency as a thought leader, you can differentiate your agency from your competitors and set yourself apart as a trusted resource in your industry.

Good for your brand

Furthermore, regular posting on LinkedIn can also help to improve your agency’s branding.

By consistently sharing high-quality content that aligns with your agency’s values and messaging, you can help to create a strong and recognizable brand.

This is especially important for marketing agencies, as your clients will rely on you to help them build their own brands.

By demonstrating your ability to effectively promote your agency’s own brand, you can build trust and credibility with potential clients.

Quality over quantity

However, it’s important to note that the quality of content is more important than the quantity.

Posting low-quality or irrelevant promotional content can be detrimental to your agency’s reputation and can actually hurt your visibility instead of increasing it.

Therefore, it is important to have a strategy in place for what you are going to post, who your target audience is, and what their interests are.

Making the time

In addition, it’s also worth noting that while posting once a day on LinkedIn can be beneficial, you’ve got to consider your own time constraints.

It’s important to consider your agency’s resources and audience when determining how often to post. Different industries are more or less active than others, so it’s worth doing your research to see what your competition is doing.

If your agency doesn’t have the resources to post every day, then we can help! We create authoritative LinkedIn content for marketing agencies, which helps boost your page’s organic reach and positions your agency as an industry authority that clients will feel comfortable relying on.